ben greenberg design

the north face americana series

2018 fall clothing line

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I interned for a summer at The North Face, where I designed the entire 2018 Fall Americana line of clothing. This was a huge step for me, and helped me discover a passion for apparel design. During my time there, I 

created original graphic art that reflected The North Face DNA and branding guidelines. Iserved as design lead on multiple projects, simultaneously with overlapping calendar and business needs. I worked directly with the Design Director, Product Manager, and Territory Creative Director to create seasonal graphic concepts. I also created accurate production files detailing artwork specifications, scale, and application materials to vendors for creation of salesmen sample and bulk execution.